Brand Strategy Manager

2 months ago

Other US Location, Afghanistan BlackLine Full time

Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing
At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine
Make Your Mark:
The Senior Manager, SAP Solutions Strategy & Marketing is responsible for supporting the SAP GTM by leading and executing BlackLine's SAP solutions strategy & marketing activities. This person will craft solution messaging and positioning to emphasize ROI, complementary value, and differentiation of BlackLine products for SAP customers. This person will also identify and document compelling use cases and collaborate with SAP on joint assets and positioning. The Senior SAP Solutions Strategy & Marketing Manager interacts with other BlackLine teams including Strategic Alliances, Corporate Marketing, Field Marketing, Sales, and Product Management among others, to ensure that marketing content accurately reflects benefits and features from a user perspective and persona. This person also interacts with SAP product marketing and SAP solution management, among others, to ensure consistent joint messaging and positioning as it relates to our holistic solutions and our strategy relationship with SAP. The Senior SAP Solutions Strategy & Marketing Manager will draft and deliver SAP marketing themes and a content plan combines in-depth understanding of the market, SAP's solution offerings, and BlackLine's capabilities. The Senior SAP Solutions Strategy & Marketing Manager will be the liaison between product management and marketing and responsible for marketing the new features and enhancements to the BlackLine product roadmap and joint BlackLine + SAP product roadmap delivered by product development.
You'll Get To:
Own and craft clear and compelling product messaging and positioning for BlackLine SAP solution offerings including all SAP solution extension offerings and Smart Close.

Lead content creation (brochures, fact sheets, white papers, presentations, infographics, research, website text etc.) for a variety of audiences and target segments highlighting BlackLine strengths, features, and benefits

Lead SAP messaging for marquee events, field events, webinars, and other activities and serve as the solution expert. Evangelize the message with both speaking and print opportunities, including as SAPInsider Financials, SAP Sapphire, TAC, and others.

Author strategic messaging for sales, marketing, and business development.

Partner with Vice President, SAP Strategic Alliances, SAP CoE, and SAP COE teams to create and drive joint messaging, and support GTM and sales efforts

Actively promote SAP product and value proposition within BlackLine, and SAP's organization

Drive the development of SAP-BlackLine customer success stories and build relationships with customers in order to identify use cases, themes, and event speakers

Collaborate with the SAP CoE and SAP Alliance leadership to identify priority industries and document industry-specific content including solution briefs, use cases, demo videos, and other supporting sales assets.

Lead all Smart Close product marketing efforts, including content creation, product expertise, understanding of the intelligent automation space, and product roadmap.

Drive SAP SolEx business by actively participating in sales cycles as an accounting SME

Partner with SAP Strategic Alliance team to ensure effective and timely communications on relevant announcements, programs, and performance - with both internal and external stakeholders.

Conduct market research and competitive analysis in order to recommend positioning and programs to reach new customers

Develop a thorough understanding of BlackLine's applications, markets, competitors, and client/user needs

Partner with product management and make recommendations to ensure that product development and support include proper marketing positioning in all communication of launches and releases

Keep abreast of new features and enhancements to the product roadmap

Provide specialized support for the DACH and other regions with a concentration of SAP customers, by understanding regionally specific messaging trends and creating or recommending relevant content.

Support the AMO organization by creating relevant assets on Smart Close, Open Item Clearing, and the SAP Solution Extensions

Remain current on F&A trends and issues as and use expertise to recommend content themes, create assets, and review thought leadership.

Perform other duties as assigned.
What You'll Bring:
Years of Experience in Related Field: 7+
Education: Master's degree in accounting or finance preferred, minimum bachelor's degree in business, accounting, or finance related field.
Technical/Specialized Knowledge, Skills, and Abilities:

Technical acumen - an ability to deliver cohesive presentations that highlight technical skills with accounting end-user functions.

Experience working, communicating and collaborating with C-Level executives and senior finance professionals including CFOs, VPs of Finance, Controllers, and others in the finance department

Understanding and experience with financial close processes, leadership experience preferred
Other:

Strong written communication skills and experience in creating product messaging for a variety of target audiences

Ability to work well cross-functionally, rapidly gain an understanding of financial applications, manage multiple projects with changing priorities, and initiate and complete projects with minimal guidance

Keen business sense, with the ability to find creative business-oriented solutions to customer problems

Proven experience drafting, negotiating and finalizing a variety of client-facing materials

Proven success working in a fast-paced environment

Strong results orientation with a dedicated client focus

Demonstrated ability to work efficiently, meet demanding deadlines, prioritize workflow and adjust to frequent workload fluctuations

Ability to work independently while also being a strong collaborator
We're Even More Excited If You Have:

Accounting & Finance, FinTech, or other software or SaaS experience

Experience speaking and presenting at events or virtual events
Thrive at BlackLine Because You Are Joining:

  • A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation
  • A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
  • A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.

BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.

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