Manager (Data Operations), Cultural Insights and Analytics

2 months ago

Other US Location, Afghanistan IPG Mediabrands Full time

About Initiative

Initiative celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I's in Initiative, and these represent our core values and behaviors.

➢ INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.

➢ INSTINCT – you're tuned in and armed with intelligence; you have a bias for action – shit happens when you're around.

➢ IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

➢ IMPACT – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.

About the CIA Team

The Cultural Insight and Analytics (CIA) team in our Global London hub is a group of 30+ specialists covering multiple areas of expertise: Consumer Insights (Research), Audience & Data strategy, Business Intelligence & Data Governance, Advanced Analytics and Client Consulting. Through a range of paid-for-projects and FTE on accounts, the team supports the UK agency as well as the EMEA hub that is based in London. Client Consulting is responsible for curating the skills in the CIA teams to provide advice and solutions to clients' business, marketing and advertising challenges.

Role Overview

The purpose of this role is to ensure that all stakeholders on the NatWest account have timely access to accurate, organized media data that can inform ongoing decision making and advanced analytics.

Data is the life-blood of the account. All teams across the agency (both data specialists and media specialists) are involved in the creating, organization and use of media data across the media planning and execution process. The Data Operations manager will work with the Data Director and the BI and engineering teams to ensure quality and accuracy of all data on the account.

KEY CLIENTS

  • NatWest Group

Key Responsibilities

Client and stakeholder management

  • Be a point of contact for clients on data projects and work with to meet their data needs.
  • Work with Media Specialists (Account Management, Comms Designers and Channel Specialists) and Data Specialists (BI teams and Data Engineers) to support across all data projects

Data Process Management

  • Work with the Director (Data Ops) to maintain and update data process documentation and conduct training for all teams involved in data processes (across both Data specialists and Media Specialist teams).
  • Work with media and data specialists to coordinate and ensure that all teams are following best practices to ensure quality and accuracy of data.

Taxonomy Governance

  • Continually review and update data taxonomies across the account.
  • Work with media specialists, media operations and Ad operations teams to ensure compliance with agreed taxonomies.
  • Work with media-ops and ad-ops teams to ensure that agreed taxonomies are integrated into all media planning, activation and reporting tools and systems.
  • Conduct ongoing taxonomy compliance reviews and checks to support taxonomy governance

Data quality assurance and coordination

  • Work with BI and Data Engineering teams to ensure accuracy of weekly reporting, coordinate monthly data delivery to the client and manage ad-hoc data requests.
  • Work with media specialists teams to implement structured collection and organization of data

DESIRED SKILLS AND EXPERIENCE

Experience and Expertise

  • Proficiency in stakeholder management across external (client) and internal (agency) stakeholders
  • Understanding of media data and typical media data systems.
  • Experience in data governance and data management on large-scale, complex businesses.
  • Strong project management of data specialist teams and processes.

Skills

  • Proficient in use of SQL, Python or R and experience of using large databases.
  • Proficient in use of Excel,
  • Proficient in data visualization systems like Tableau, Power BI etc.
  • Excellent written, verbal and presentation-based communication skills.

Employee Transparency

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

  • Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
  • Free breakfast and free lunch
  • Early finish Fridays
  • Core Hours (Mon-Thurs, flexible start/finish times)
  • Retail discounts
  • Electric vehicle salary sacrifice car scheme
  • Wellbeing programme, including Headspace & flu jabs
  • Interest free season ticket loan
  • Paid time off for Volunteering
  • Group Income Protection
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Generous Parental Leave & Pay
  • Independent mortgage advice
  • Financial education
  • Employee Assistance Programme
  • Free eye tests
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more

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