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Growth Marketing Manager

2 months ago

London, Greater London, Afghanistan Reorg Full time

Reorg

Reorg is a leading global provider of credit intelligence, data, and analytics. Since 2013, tens of thousands of professionals across hedge fund, investment banking, management consulting, and law firm verticals have come to rely on Reorg to make better, faster, and more confident decisions in pace with the fast-moving credit markets. For more information, visit:

Working at Reorg

Reorg hires growth-minded innovators and trailblazers across the globe to drive our business and culture. Our core values – Action Oriented, Customer First Mindset, Effective Team Players, and Driven to Excel – define an organizational ethos that's as high-performing as it is human. Among other perks, Reorg employees enjoy competitive health benefits, matched 401k and pension plans, PTO, generous parental leave, gym subsidies, educational reimbursements for career development, recognition programs, pet-friendly offices, and much more.
Role


We're growing, transforming and building a world-class marketing organization Join us, in our fast-paced environment, as our next Growth Marketing Manager to plan and deliver the regional marketing programs for new logo acquisition and customer engagement to grow our business in EMEA and APAC.

You'll work closely with product and editorial to tailor relevant content for our target segments: investors, banks, lawyers, and consultancies. You'll also work closely with your marketing partners in corporate/brand, product marketing, events and digital as you bring your programs to market. Plus, you'll act as the marketing business partner to regional commercial teams in EMEA and APAC.

Responsibilities:

  • Strategize and create integrated marketing campaigns for the EMEA and APAC regions; drive awareness in the market, build trust with our audience, generate true demand amongst our ICPs and ultimately generate sales-ready leads for the commercial teams
  • Develop and scale our ABM program while planning, organizing, and implementing targeted, end-to-end campaigns for key accounts and contacts
  • Engage with commercial and editorial teams to plan and execute content webinars
  • Manage industry partnerships including content marketing and event sponsorship
  • Collaborate across the organization to plan and market high quality events
  • Leverage marketing analytics and data-driven insights to identify growth opportunities, optimize marketing performance, and inform strategic decisions
  • Stay on top of industry trends and technologies, making recommendations and launching new channels and campaigns where appropriate
  • Managing and segmenting data, identifying gaps, developing new data sources and implementing a GDPR and email laws compliant data build plan

Qualifications:

  • Motivated self-starter who thrives in a fast-paced, growth-oriented environment, previous experience working at a start-up or high-growth firm, a plus
  • BA/ BS degree with minimum 5 years account-based marketing, marketing automation, and demand generation campaign experience in a B2B software company
  • Proven track record of creating and executing account-based marketing and nurture campaigns to penetrate accounts, nurture leads, progress opportunities, and accelerate closing
  • Experience with Marketing Automation Platforms (e.g., Pardot, Marketo, Hubspot), social media tools (Hootsuite), CRM campaign planning and reporting (Salesforce), website content management (Wordpress), webinars (e.g., Zoom, ON24), event management (e.g., Cvent, Splash)
  • Hands-on, advanced experience with ABM tools (e.g., Madison Logic, Demandbase, 6sense)
  • You understand the relationship between the metrics that drive success & you obsess over how to leverage and improve the primary drivers of ROI
  • You believe in constant iteration: You constantly find ways to improve campaigns, tweak assumptions, and bring ideas on how to do so
  • Desirable to have credit or finance experience, useful to have media, data or technology industry experience

Equal Employment Opportunity

Reorg is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, pregnancy, veteran status, or any other legally protected status. We strive to create an inclusive and diverse work environment where all individuals are valued, respected, and treated fairly. We believe that diversity enriches our workplace and enhances our ability to innovate and succeed.