Growth and Lifecycle Manager

2 months ago

London, Greater London, Afghanistan Wahed Invest Full time

About Wahed:

We have a passion to reduce financial inequality and exclusion by building world leading financial products and services aimed at giving access to all. We are a New York headquartered Financial Technology (FinTech) company focused on serving values-based (shariah compliant) digital financial services to retail clients globally, starting with wealth management. We have an impressive global team aligned with this purpose and are looking for trail blazers in their fields that will take our customer delivery to new levels. We can promise you a digital first and truly international culture, as well as a fascinating immersion into the world of FinTech and Islamic finance.

Job Brief:

We are seeking a highly skilled and creative Growth and Lifecycle Manager to join our dynamic team at Wahed. As a Growth and Lifecycle Manager, you will be responsible for driving customer acquisition, improving customer retention, and maximising revenue growth through innovative marketing strategies. Your expertise will be crucial in implementing data-driven marketing campaigns, optimising conversion funnels, and identifying opportunities for business growth. This role requires a deep understanding of digital marketing techniques, analytics, and a passion for driving results.

Job Description:

  • Candidate should have a strong focus on execution and deployment which translates into the ability to:
  • Develop and execute 360 growth marketing strategies to drive customer acquisition, engagement, and retention within the financial services industry
  • Ability to develop content assets including designing and creating efficient landing pages, creating illustrative content infographics and a strong understanding in building dynamic assets such as tools and simulators.
  • Strong understanding of web page and landing page creation, including wireframing, development of wireframes in CMS systems, and deployment of content using the CMS system. The ability to utilize front-end web development languages such as HTML and JavaScript is a strong plus.
  • Be comfortable analysing data in the form of customer behaviour and traffic to marketing channels to develop and execute end-to-end campaigns, creating reports for analysing key metrics and developing sharp insights.
  • Leverage awareness, consideration, conversion funnels and be able to execute on creating content for each funnel, measuring the performance of each funnel and having the ability to optimise utilising continuous A/B testing.
  • Deploy content across various marketing channels, such as email marketing, social media, SEO/SEM, content marketing, and paid advertising, in order to maximise brand visibility, engagement and generate qualified leads.
  • Utilize growth hack business frameworks such as AARRR model to develop and execute growth strategies across all stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.

Job Specification:

  • Proven experience as a Growth Hacker or similar role.
  • Strong knowledge of digital marketing strategies, techniques, and tools, including SEO, SEM, email marketing, content marketing, social media, and paid advertising.
  • Proficiency in marketing analytics and data-driven decision-making.
  • Experience with Google Analytics, Mixpanel or similar tools is essential.
  • Solid understanding of conversion rate optimization (CRO) principles and best practices.
  • Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
  • Creative mindset with the ability to develop innovative marketing ideas and campaigns.
  • Strong project management skills with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
  • Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams.
  • Results-oriented mindset with a focus on driving measurable business growth.
  • Knowledge of the financial industry, including banking, investments, or fintech, is highly desirable.
  • Strong understanding of comprehensive business and marketing funnel and experience implementing growth strategies across multiple stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.

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