Senior Marketing Analyst

2 months ago

London, Greater London, Afghanistan Remitly Full time

Job Description:

Remitly is on a mission to transform the lives of immigrants and their families by providing the most trusted financial products and services on the planet. Since 2011, we have been tirelessly delivering on our promises to immigrants sending their hard earned money home. Today, we are reimagining international payments at scale and building new products to create deeper relationships with our customers and their loved ones across the globe. Join over 2,700 employees across 10 offices who are growing their careers while having a positive impact on people globally.

About the role

Remitly is significantly increasing our investment in building brand awareness as a way to be top of mind of our customers when they have a need to transfer money. As a Senior Marketing Analyst, you will drive analytical decisions for Remitly's brand marketing and upper funnel channels, including audio, TV, OOH and other offline channels.This includes measurement and reporting, campaign design and optimization for the channels, contributing directly to growth in acquisition of customers in an efficient manner. You will also be a thought partner to your Marketing colleagues and collectively drive decisions that shape the roadmap of Remitly's brand awareness efforts. In addition, you will be a thought-partner and mentor to analysts on the team.

This is a 12 months maternity cover role, based in London.

You Will:

  • Build and optimize a robust measurement framework for measuring ROI from brand and upper funnel investments and enabling strategic decisions. Leverage a variety of metrics and data sources to tell a coherent overall story.
  • Partner closely with the Marketing team to design tests and execute analysis to generate actionable insights. Provide ongoing campaign analysis and reporting using a defined set of KPIs.
  • Build measurement plans based on strategic imperatives, communication objectives and media strategies
  • Design and implement reporting dashboards that track important metrics and performance trends, and provide actionable insights to marketing leadership.
  • Proactively identify and interpret important drivers behind marketing and media performance and deliver insights to channel owners to improve the efficiency of spend and performance of media as aligned with our goals

You Have:

  • 5+ years of experience in marketing analytics, experimentation and comfort with basic statistical techniques (including causal inference and regression analysis).
  • Ability to represent complex information in easily understood visualizations (including Tableau, Excel (can perform complex functions)).
  • Expertise in SQL, R or Python, and data visualization tools (e.g. Tableau, Periscope).
  • Experience in building regular reports/dashboards to measure channel performance, support decisions on P&L management, find opportunities and performance trends while also helping analyze metric trends
  • Ability to communicate clearly to executives, channel owners, partners, and influence strategic business decisions
  • Strong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and driving decision making
  • Biased for action: willing to build the first prototype, and continuously improve based on learnings.
  • Possess a natural curiosity to dive into the details and have a strong analytical mindset.

Preferred Qualifications

  • Strong knowledge of upper funnel marketing channels and the role they play in the marketing funnel
  • Knowledge of Media Mix Modeling methods and their usage in measuring ROI

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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