Head of Digital Marketing

2 months ago

London, Greater London, Afghanistan Zopa Bank Full time

Our Story

Hello there. We're Zopa.

We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don't like about finance and does the opposite. We're redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we've built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at

We're incredibly proud of our achievements and none of it would be possible without the amazing team here. It's not just industry awards we're winning, we've also been named in the top three UK's Most Loved Workplaces.

If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you'll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife

HVX Growth is the newest tribe in Zopa. Our mission is crystal clear: Welcome 1 million new customers each year Not just any customer, but High Value Exchange relationships where customers drive immense value from our products, and in turn generategreat value for our shareholders.

Zopa's edge:

Data-Driven Excellence: As a cloud-native powerhouse, we possess unparalleled data capabilities.

Analytical Brilliance: Our team of data scientists is second to none, crafting predictive models and valuation algorithms with precision.

Award-Winning Offerings: With an arsenal of award winning financial products and a 4.9-star app, we're at the forefront of user-centric finance.

Strategic Investment: We back our ambitions with action, ready to channel unlimited budgets towards sustainable, incremental value.

We're on the hunt for a true digital marketing leader ready to harness these potent elements into a formidable growth engine.

A day in the life...

  • Develop and execute a comprehensive digital marketing strategy that aligns with Zopa's business goals and embodies the brand's values.
  • Assemble and steer a high-calibre marketing team. Cultivate a culture of innovation, accountability, and continual growth.
  • Scout, secure, and manage a relationship with a new premier digital marketing agency that aligns with our forward-thinking ethos.
  • Overhaul and upgrade Zopa's digital channels, including the website and landing pages, ensuring they are optimized for user experience and conversion.
  • Conceptualize and implement compelling digital marketing campaigns that effectively engage and convert targeted audiences.
  • Collaborate with product, engineering, data, and customer service teams to ensure a unified and effective marketing approach.
  • Monitor, analyze, and report on digital marketing performance metrics to guide data-driven decisions and improve ROI.
  • Stay abreast of the latest digital marketing trends and technologies, integrating innovative approaches to maintain Zopa's industry leadership.

About you...

  • You've led teams to scale products through savvy digital marketing strategies, with a particular flair for the fintech sector.
  • Your career is marked by a relentless focus on incrementality, consistently hitting targets in Customer Acquisition Cost (CAC) without sacrificing creative quality. You're the epitome of analytical-creative ambidexterity.
  • Your insights cut through noise like a beacon, influencing across all levels. Respect is your watchword, yet you challenge the status quo with thoughtful sensitivity.
  • Your leadership isn'tjust about guiding a team—it's about inspiring a collective vision and fostering a space where learning and growth are in the DNA of your department.
  • An advocate for diversity and a champion of inclusion, you're dedicated to elevating voices and perspectives across the board, particularly supporting women in tech.
  • You're drawn to opportunities that promise more than a paycheck; you want to be a part of a movement. Joining Zopa means contributing to a financial institution that's making a real difference.

#LI-HS1

Flexible working? Yes please

At Zopa we value flexible ways of working. We understand the benefits of face-to-face collaboration and the importance of a good work-life balance. Our teams work in a hybrid manner, from our vibrant UK offices and the comfort of their own homes, at a frequency that suits the team and the work they do.

Not only that – you'll also have the option of working from abroad for up to 120 days a year* But no matter where you are, we'll make sure you've got everything you need to thrive, both in your work and home life, from day one.

*Subject to having the right to work in the country of choice

Diversity Statement

Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.

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